A new brand: In Burgundy, Puisaye has genius. This brand will allow the territory to strongly assert its identity and its specificities. It will constitute an anchor point for all tourism professionals conveying a common image in a highly competitive world.
The tourist destination has a brand
- a new one positioning “Inspired Burgundy”
- an new name : In Burgundy, Puisaye has genius
- an new logo et graphic universe
A NEW IDENTITY TO BRING TO LIFE, TO EMBODY
Goals
- Make this new identity known
- Deploy actions reflecting the new positioning and the new communication universe
THUS INCREASE THE READIBILITY OF THE TERRITORY AND TRIGGER STAY INTENTIONS
This brand “En Bourgogne la Puisaye has genius” is correlated with the regional brand
(established by the agency sign of the times like that of the Tourist Office): Designed By Burgundy is a tribute to the beauty formal form of Burgundy, hailed by all, and also carries the idea that she is the author, as a artist, An collection of unique experiences, authentic, sensory and enriching. The founding values of the regional brand focus on: CONVIALITY: A destination where the simplicity of the terroirs combined with the sophistication of Burgundy genius. THE INSPIRATION: softness of the landscapes, the artistic dimension = the positioning decided for the Puisaye-Forterre territory. EXCELLENCE: through unique sites such as Guédelon, Colette’s house, in Puisaye. INNOVATION: contemporary and eco-friendly which protects its sites and its environment which encourages short circuits and local initiatives.
